Zurich International Life will become a ‘presenting partner’ of the festival, activating its partnership via the new sporting pillar of Cricket.
Cricket will join the founding sport of Rugby 7s and the more recent addition of Netball to be played at the Sports and Entertainment festival in December that welcomes over 100,000 people to The Sevens Stadium each year.
The Emirates Dubai 7s: Cricket presented by Zurich Life Insurance will feature 48 teams from across the Middle East in 2021. The tournament will be played as seven-a-side with some new and exciting rules to add to the entertainment for players and fans alike.
Tournament Director Tom Burwell said of the partnership, “We are very proud to welcome Zurich International Life into the family as an inaugural presenting partner of the new sporting pillar Cricket.”
“Zurich International Life support the sport of Cricket globally but also at a local level here in the UAE. They are committed to seeing community development through sporting engagements that are dynamic and diverse. This is in keeping with our vision for the festival, and I am excited that we will be working together to see Cricket become an integral part of this 50-year-old festival.”
The partnership is not limited to the three days in December, but will also include Emirates Dubai 7s: Youth Cricket 7s presented by Zurich Life Insurance taking place in October and November.
Simon Price, Head of Market Management at Zurich in the Middle East, said: “We’re extremely pleased to be entering into this partnership, widening our existing support to the UAE cricket community.”
“Sports festivals such as the Emirates Dubai 7s offer a great way of bringing people of all age groups and nationalities together, on and off the field. Community engagement is very important to us at Zurich, as is encouraging an active, healthy lifestyle. It’s all about being ready for what life throws at you.”
Digital campaigns and storytelling will also support the partnership as the festival continues its evolution to tell the sporting stories of the UAE. The festival is committed to inspiring the next generation of sporting participants in its three sports via participation, engagement and creative storytelling.
Zurich International Life joins Emirates, dnata, Land Rover, DHL and Dubai Duty-Free as tournament partners. They will take their place next to World Rugby partners HSBC, UL, Cap Gemini and DHL in the VIP Hospitality.
The Zurich International Life and Emirates Dubai 7s partnership deal was supported by Leeman Consult based in the UAE.
About the Emirates Dubai 7s 2021
The Emirates Dubai 7s returns 2-4th December 2021 after celebrating its 50th anniversary in 2019. The festival will welcome back the HSBC World Rugby Sevens Series and 28 International teams competing at the highest level of the sport alongside a further 300 teams from around the world participating on the outer fields at The Sevens Stadium.
The three-day festival is the largest of its kind globally, welcoming over 100,000 people across the three days of play. 2021 will be extra special as it takes place on the 50th National Day weekend and will play a role in celebrating the landmark for the UAE.
The 2021 tournament will see a considerable uplift in experiences and entertainment, including more music and live entertainment than ever before played across three live stages alongside the sport. Full details on music and the acts will be released later in the year.
Tickets will go on sale on September 1st.
About Zurich Insurance Group
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at https://www.zurich.com/en
About Zurich International Life Limited
Zurich International Life Limited is a part of Zurich Insurance Group and established in the Isle of Man which is licensed by the Isle of Man Financial Services Authority with established and registered branches in the UAE licensed by the Central Bank of the UAE, Bahrain licensed by the Central Bank of Bahrain, and the Qatar Financial Centre authorised by the Qatar Financial Centre Regulatory Authority. In the UAE it is registered (Registration No. 63) under UAE Federal Law Number 6 of 2007, and its activities in the UAE are governed by such law. Further information about Zurich International Life Limited is available at: https://www.zurich.ae/